New Build - Look In Vain
Director Jason Bradbury creates a cult like setting for the latest video from Hot Chip’s electro offshoot, New Build. Read the full feature on NOWNESS
Taken from the side project's second album Pour It On, the slightly unnerving video for “Look In Vain” was directed by Jason Bradbury. The track and promo are heavily weighted with religious undertones, the latter pitched somewhere between a gathering of a cult and an Alcoholics Anonymous meeting.